Our work for Delta this year was a true example of creating Branded Everything. Knowing you can find our airline everywhere, we took cues from that and created media opportunities everywhere.
We turned Williamsburg in to Paris and Moscow and the Swiss Alps and more. After discovering that travel pics were more likely to get swiped right than not, we teamed up with Tinder and created interactive boards with The Delta Dating Wall. Using a highly-trafficked (and highly nondescript) corner of this part of Brooklyn, we invited passersby to “fake the trip until you can make the trip” with our photo-real backdrops of the world.
We partnered with the art group, Hide Your Toys, to replicate some of the most sought after snacks in Smorgasburg, connectting it back to the destinations that inspired those treats and remind New Yorkers that Delta flies to the most destinations from NYC.
We imported graffiti from the farthest reaches of the world and recreated it down to the tiniest detail on walls across Los Angeles with instructions on how people could go see the original using our worldwide network.
We turned every single airport code that Delta flies to from New York into individual works of art with Delta’s Airport Codes out-of-home. This artwork was then sold on a variety of products ranging from t-shirts to coffee mugs and more so people could show their hometown pride.
We turned an entire plane into an art gallery by creating one-of-a-kind pieces of artwork on each tray table.